From the very moment 13 year old Hoyt Buck forged his first blade in 1902, the foundation was set for Buck Knives to become a cornerstone in the knife industry. The companies rich heritage and it's nationalistic dedication has made it a beacon, not only in the knife industry, but on an international platform as well.
Over the years Buck Knives has gone through several brand renovations. Although the company's board doesn't want to overlook it's rich history, the need to appeal to the ever changing tastes of it's consumer base is necessary for the future of the company. Understanding the fine line between Buck Knives' past and its future proves to be a challenge. A challenge that I greatly enjoy.
I have been working for Buck Knives, as their Graphic Design Coordinator, for nearly two years now, and absolutely love being apart of its recent transformation. My goal is to combine the companies rich heritage with a simplistic, yet rugged look. I have been given a lot of freedom and enjoy all the aspects of perfecting this brand. I have been given responsibility in all the following areas: photography, branding, advising, catalog layouts, social share graphics, trade-show booths, packaging, etc.
Left: Old Look, Right: New Look
Left: Old Look, Right: New Look
Old Look
New Look