While I was contemplating the angle I wanted to take on this year's Buck Knives Dealer Catalog, I decided to play around with an idea I had been wanting to try for a while.

Good product imagery is one of the key features in promoting a brand, and I had always wanted to feature Buck Knives' new products at the beginning of their designated product categories. However, it is not unusual for a new product to go through some last minute changes during its finalization. Typically this takes place at the same time I am laying out the the new Dealer Catalog. There have been a few times when we have had to call a hold on the printer, to reshoot an updated product. That is why it has been difficult, in the past, to feature lifestyle shots of new products. Here in North Idaho, the weather is not always willing to work around our scheduling. That is why, this year, we brought the outdoors in.

We constructed 20x20x3in boxes for each of the Buck Knives' product categories. Using mulch, leaves, dirt, brick, wood and a verity of other materials, I was able to craft the looks I was searching for. The boxes worked great in the studio and reshooting an updated product took a mater of minutes.